Every Day You Wait to Exercise Stock Options, You're Making a Choice—Whether You Realize It or Not

August 25, 2025

At Savvy, we work with P&G employees who’ve spent decades building wealth—and equity—in the company.



Most come to us with a familiar question: “When should I exercise my stock options?”


Here’s the part most people miss:


By not exercising, you're actually making a decision—to buy more P&G stock.


Every day you hold your options, you’re choosing not to diversify. You're choosing to buy even more of a stock you likely already own a lot of.


Let’s not forget—stock options don’t pay dividends, a favorite feature for many long-time P&G holders.


On average, P&G clients we meet have 70–80% of their net worth already tied to the company—through the PST, Savings Plan, RSUs, and stock options. And your paycheck? Also from P&G.


Dual career household? Double exposure.


Your stock options are an opportunity—but also a risk multiplier.


We can talk all day about Black-Scholes principles and option modeling.


But today, just ask yourself this:


If you were given the decision TODAY to buy every stock option you currently hold—would you?


If the answer is “no”… it may be time to act.


Because stock options aren’t just compensation. They’re a daily decision.


Let’s make sure you’re making the right one.

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